They simply affix the label to their return and drop it in the mail with any postal carrier or at any U.S. Newgistics SmartLabels are pre-paid, pre-addressed barcoded labels that consumers can receive embedded on their packing slip or in the box with their order, or - alternatively - print at home. ![]() To complement this partnership, Newgistics developed its patented SmartLabel® technology. Newgistics set out to make the process more predictable, reliable and efficient.īetween 20, Newgistics and the United States Postal Service (USPS) worked in partnership to develop a program that would revolutionize the online returns process: the Parcel Return Service. As a result, consumers were left in limbo on the status of a product they had already bought and paid for, and retailers lacked critical information required for proper business planning and customer service. For example, the time it took for a return to travel from the customer’s mailbox to the retailer’s facility could be quite lengthy, and transparency and timely information were often lacking. One of the largest was creating an efficient returns process that would help remove any hesitation consumers had about shopping online. The online returns process could be quite cumbersome for both the retailer and the consumer, presenting a major roadblock to the growth of the online retail marketplace now referred to as e-commerce.Įstablished retailers and Internet entrepreneurs trying to fulfill the promise of e-commerce faced many logistical challenges. ![]() However, simply buying something online was still an unfamiliar process - never mind trying to return the product if it didn’t meet a shopper’s needs or expectations. Newgistics SmartLabel® is an industry leading postal based return solutionĪs Internet access began to increase in the United States for both home and business use, curiosity in buying and selling goods online began to grow as well. And while many consumers did take advantage of the convenience offered by ordering from a catalog over the phone or by mail, returns always managed to be a hassle since a consumer’s only option was to stand in line at the Post Office in order to send a package back. Returning an item to a store was a straightforward process: Bring the item and the receipt to your closest store location and get a refund or exchange. At the time, online shopping was still in its infancy and was foreign to most consumers, who only knew the familiarity and ease of in-store purchasing and returns. It was the dawn of the e-commerce age when Newgistics was founded in 1999 in Austin, Texas with a simple goal: to develop a better process for shoppers to return products they purchased online.
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